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LUTHER MALLORY - PERFORMANCE AND MINDSET COACH

 known for his international seminar series: 

HOW TO STAND OUT, EARN TRUST, AND CLOSE DEALS DOING WHAT THE WORLD'S
BEST ARTISTS DO ON STAGE TO CONNECT WITH THEIR AUDIENCE

the transformational sales coach
your company needs in 2022

"I'VE SEEN AN ENTIRE GROUP OF PEOPLE loudly SINGING 'IN THE AIR TONIGHT' AT ONE OF LUTHER'S TALKS and it was wild"

- JASON MANWOOD

 

"it felt really real and it translated in my live performances"

- Haviah Mighty
Polaris prize Winner

"his specific approach to stage psychology will have a lasting impact on these Artists."

- Allan Reid
Caras / JUNO Awards / Musicounts

"we saw the transformations right in front of our eyes."

- Vel Omazic
Canada's Music Incubator

"ever since we did it we've felt a huge change in how we perform"

- Nice Horse
Alberta Country Band

 

"It will literally change your life"

- carolina east
newfoundland artist

HELLO. IT'S ME.

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I work in sales every day, and what I see in our field is great sales people under-performing because they don't take big enough risks.

The risk of standing out instead of staying safe. And the risk of connecting with clients and earning real trust.

These are the skills of the world's best artists and stage performers - they understand how to stand out and how to deeply connect with an audience.

Destroy The Stage is my 2-hour, high-energy, live performance seminar series and the result of the work I've done 1 on 1 coaching more than 900 artists, sales people, and speakers since 2013.

This event is about breaking down the mental, emotional, and spiritual barriers we face in sales.


The audience at a Destroy The Stage event can expect 50% talking and teaching; and 50% audience participation. I want the  audience to leave the event understanding how to take bigger risks to stand out and connect having taken part in exercises that pushed and challenged them to do it.

DTS is built around challenging the sales people in the audience to push out of their comfort zones while guiding them into a state of non-judgment in front of an audience of wildly supportive peers with the same fears and barriers.

This is how we make transformations happen. Create big energy and a space where people can feel empowered to risk more to stand out and connect.


I want to teach, challenge, empower, and motivate your organization to challenge past systems, shift the paradigm, lean into risk, let go of fear, and get excited about risking more to stand out, connect more with clients, and close more deals.

Luth

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Image by Kai Kuczera

success stories from the music stage

from major label, independent, and touring artists to juno award
and polaris prize winners, hear from luther's artist clients..

 

Image by Yvette de Wit
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a talk about risking more and overcoming the inner critic to connect in life from the Tedx Stage.

 

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I got my start as a  sales performance coach, oddly, because I spent 10 years on tour across North America in a band sleeping in a van with 5 other guys in the West Edmonton Mall parking lot in Canadian January.

 

I played 1000 shows, had some hit songs, felt the weight of chasing success and developed methods to deal with the daily performance pressure, nerves, stress, over-thinking, and obsessive judgment so I could perform at my best on stage.

 

Then, I started teaching the methods to other performers in music, in sales, in public speaking, and in business and it made a dramatic difference in how they felt when performing and how they connected with their clients and audiences.

What I show people is how to root into the moment, get out of overthinking and overwhelm, and summon creativity and inspiration on command so you can risk more to stand out and connect.

 

It's the work I've done with almost 1000 Artists, sales people, speakers, and high-performers over the last decade in private workshops, on stages, and as performance coach for two of Canada's best music artist development programs, the JUNO Masterclass and CMI's Artist Entrepreneur Program.

You should click here and book a time to talk. You haven't seen a speaker like this.

ABOUT ME

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The SoTA Podcast unpacks the behavior of performers and discusses the secret emotional struggle of the high-performer with fear, depression, overwhelm, self-doubt, unworthiness, and over-thinking.

LISTEN HERE

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reach out directly to luth

luthermallory@gmail.com 

647 999 8137