November 2nd - 9th
Join the NL-exclusive group online to level up your live, social, and studio performances 

note: this course is part-time and will not likely require time off work/life

applications closed
on september 25th

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LUTHER MALLORY - PERFORMANCE AND MINDSET COACH

Hey Newfoundland and Labrador artists, 

Thanks to MusicNL, you might have caught my Destroy The Stage performance coaching event in St. John's in August.


The focus of Destroy The Stage is the expressive side of performance - how risking more allows you to earn trust and connect with the audience.

If you were there you saw Aiden's insane transformation!

He was shy to take part at the beginning of the show - 90 minutes later he was on stage with his forehead pressed up against mine screaming into my face and leading the audience in a truly connected experience.

The man is a legend.

MusicNL and I want to follow up DTS with something that will take your own live performance to new levels of ability and confidence:


Greatest Performance of Your Life is a 7-day, group online course focused on the other side of performance:

How exactly to envision, build, rehearse, and warm up for a live performance that will entice buyers, industry, and fans. 

Together with me and a group of NL artists over 7 days, we will meet for 2 evening workshops online + 7 days of daily "20-minute challenges" to guide you in creating the greatest performance of your life. All while staying connected through the week as a group and empowering each other to risk more and grow.

I'm going to show you how to build a show, how to rehearse for it, and how to warm up to deliver it with impact. These are the same methods I've taught for a decade to the artists of the JUNO Masterclass, major label and independent artists, JUNO and Polaris Prize winners, and more than 50 artists with 1 million+ Spotify streams.

Take advantage of this NL artist-exclusive offer and join the group for 6 hours of workshops + daily training and challenges to take your career to the next level.

 

BEST ParT

this course

may be free or at a reduced cost for you courtesy of MusicNL
so apply now!

7 DAYS, 2 LIVE ONLINE WORKSHOPS, PEER AND MENTOR SUPPORT, AND 7 DAILY 20-MINUTE CHALLENGES TO LEARN
HOW TO BUILD, REHEARSE, AND WARM UP FOR
THE GREATEST PERFORMANCE OF YOUR LIFE

Artist on Stage

CREATE IT

ENVISION AND BUILD YOUR IDEAL SHOW

REHEARSE IT

LEARN THE REHEARSAL METHODS TO 10X YOUR SHOW

WARM UP FOR IT

DIAL IN YOUR PERFECT PRE-SHOW RITUAL TO SUMMON CONFIDENCE BEFORE YOUR PERFORMANCE

ENVISION AND BUILD A BIGGER, BADDER, RISKIER, MORE CONNECTED PERFORMANCE FOR STAGE, STREAM, AND STUDIO

JOIN A GROUP OF PERFORMERS ON THE SAME PATH WILLING TO CHALLENGE YOU AND GIVE FEEDBACK

LEAVE AS A LEVELED-UP PERFORMER WITH A PROVEN SYSTEM FOR DESIGNING YOUR GREATEST PERFORMANCE

LEARN TO OPTIMIZE REHEARSAL FOR EFFICIENCY AND ENERGY

LEARN TO WARM UP AND MASTER YOUR PRE-SHOW RITUAL TO SUMMON CONFIDENCE TO DELIVER A CONNECTED SHOW

NL Artists!
Apply right now and enjoy the world's simplest and most artist-friendly application process.

"his specific approach to stage psychology will have a lasting impact on these Artists."

- Allan Reid
Caras / JUNO Awards / Musicounts

"we saw the transformations right in front of our eyes."

- Vel Omazic
Canada's Music Incubator

"it felt really real and it translated in my live performances"

- Haviah Mighty
Toronto Artist
and Polaris Winner

"ever since we did it we've felt a huge change in how we perform"

- Nice Horse
Alberta Country Band

 

"I'VE SEEN AN ENTIRE GROUP OF PEOPLE loudly SINGING 'IN THE AIR TONIGHT' AT ONE OF LUTHER'S TALKS and it was wild"

- JASON MANWOOD

 

"It will literally change your life"

- carolina east
newfoundland artist

Image by Kai Kuczera

success stories from PERFORMERS

from major label, independent, and touring artists to juno award
and polaris prize winners, hear from luther's artist clients..

 

Image by Yvette de Wit
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a talk about risking more and overcoming the inner critic to connect in life from the Tedx Stage.

 

ABOUT ME

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I got my start as a performance coach because I spent 10 years on tour across North America in a band sleeping in a van with 5 other guys in the West Edmonton Mall parking lot in Canadian January.

 

I played 1000 shows, had some hit songs, felt the weight of chasing success and developed methods to deal with the pressure, nerves, stress, over-thinking, and obsessive judgment so I could perform at my best on stage.

 

Then, I started teaching the methods to other performers and it made a dramatic difference in how they felt on stage and how they connected with the audience.

What I show people is how to root into the moment, get out of overthinking and overwhelm, and summon creativity and inspiration on command so you can risk more to stand out and connect.

 

It's the work I've done with almost 1000 Artists, sales people, speakers, and high-performers over the last 9 years in private workshops, on stages, and as performance coach for two of Canada's best artist development programs: the JUNO Masterclass and CMI's Artist Entrepreneur Program.

If you're unsure about working with me, you should click here and book a time to talk. 

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The SoTA Podcast unpacks Artist behaviour and discusses the secret emotional struggle of the Artist with fear, depression, overwhelm, self-doubt, unworthiness, and over-thinking.

LISTEN HERE

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reach out directly to luth

luthermallory@gmail.com